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Как сделать журналистов своими партнерами

07.11.2017
Знания и практические навыки работы с журналистами важны для социальных предпринимателей. Социальные предприятия нуждаются в информационной поддержке и сопровождении, особенно на первых порах, когда средств на оплату рекламных услуг недостаточно. Единственной возможностью выйти на широкую аудиторию и рассказать о своем социальном проекте являются журналисты и традиционные СМИ. 

О том, как выстроить долговременные отношения со СМИ и как сделать журналистов своими партнерами расскажет Анна Белокрыльцева, выпускающий редактор Радио России, Радио Маяк, социальный журналист, автор и ведущая радиопрограмм «Адреса милосердия». 

14 декабря в 11:00 (по московскому времени) пройдет мастер-класс в форме вебинара «Как сделать журналистов своими партнерами». Организатором проекта выступает Фонд региональных социальных программ «Наше будущее». 

В ходе вебинара будут рассмотрены вопросы: 

- реклама, пиар или объективная информация – в чем нуждаетесь вы? 

- платить или не платить за информацию в СМИ? 

- можно ли добиться внимания СМИ без денег? 

- знакомство с особенностями работы журналиста;  

- оценка взаимных ожиданий – что мы ждем от журналиста и что нужно журналисту от нас; 

- типичные ошибки при работе с журналистами и как их избежать; 

- три принципа и три условия общения с журналистом; 

- как строить информационную стратегию и долговременные отношения со СМИ; 

- разные подходы и особенности работы с печатными СМИ, с радиожурналистами, телевидением, интернет-СМИ. 

Участники мероприятия помимо теории, смогут проконсультироваться по вопросам разработки информационной стратегии, а также создания информационных продуктов. Участие в мероприятии бесплатно. 

Подать заявку можно здесь 

Центр инноваций социальной сферы Югры

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                                            [description] => В 2017 году Фондом предоставлено 10 434 консультации
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                                            [description] => В 2017 году имущественную поддержку получили 76 субъекта
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